GroupM Nexus | Manager, AdOps
Description
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager, AdOps to join us.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to AdOps Lead.
This role reports to AdOps Lead.
Responsibilities of the role:
We are seeking a smart, enthusiastic individual to become an integral part of our Advertising Operations team. Our team is responsible for ad serving, creative asset management, web analytics, ad verification and the implementation of other optimisation technologies associated with the execution of digital advertising – and for ensuring digital campaigns are launched on time and run accurately. We provide consultancy to our clients and colleagues and are at the centre of all things tech within the agency. Our team is structured to provide a tailored approach that is both flexible and adaptable to align to our clients needs.
In this job, you'll be accountable for managing and supporting the Ad Operation team, leading and developing future proof workflows and processes to ensure we continue to deliver best-in-class ad operation tools. You'll also be designing specialised Ad Tech solutions across our portfolio of clients, using your knowledge of ad serving systems, Ad tech tools and other new and emerging technologies, to direct and advise stakeholders on the best course of action to obtain the best solution. You will also be working closely with other technology and data strategists, to ensure accurate measurement and tracking across clients’ campaigns.
What your job looks like:
● Leading ad-ops team to deliver:
- Ad-tagging and tracking to measure campaign performance (CM360, Sizmek, Adobe…)
- Execute Google/Facebook tracking on website, via GTM or any other tag management system.
- Create Google Analytics tagging on client website, including goals / ecommerce tracking.
- Develop and execute FB Conversion API / Google enhance conversion
● Manage and develop team members, including their successful induction into the team, the continual assessment of their needs, the delivery of training, and development of their Advertising Operations career.
● Support the recruitment of Advertising Operations resources; help manage and motivate the team on a day-to-day basis; ensuring appropriate resource allocation across clients, efficient workflow and flawless output
● Serves as a key escalation point or project lead (if required) for both internal and external stakeholder for clients and campaigns matters relating to Ad Operations such as;
- Supporting the team in their daily campaign monitoring efforts to ensure campaigns are running as expected, providing optimization recommendations and escalating to third parties when appropriate.
- Supporting in the evaluation of workflows and processes in order to streamline cross team functions while keeping us organized and efficient.
- Supporting the project management of creative specification requirements and digital asset delivery; coordinating timelines and leading communications with our agency partners.
● Maintain a high quality standard for the Ad Operations department to ensure 100% operational accuracy.
● Leading the Ad Operations account audit consulting service component on a client to client basis.
● Serve as a strategic partner for interdepartmental questions; attend internal meetings providing updates or consultation as needed.
● Present in internal team meetings and participate in client meetings.
● Support team leadership in the continual assessment of ad tech platforms and tools; and help lead in testing of different products, including client recommendations, implementations and consulting.
● Act as an ambassador of ad operations across the agency. Train new starters and continually educate teams on recent developments; building advocacy across the agency.
● Leading the Ad Operations account audit consulting service component on a client to client basis.
● Serve as a strategic partner for interdepartmental questions; attend internal meetings providing updates or consultation as needed.
● Present in internal team meetings and participate in client meetings.
● Support team leadership in the continual assessment of ad tech platforms and tools; and help lead in testing of different products, including client recommendations, implementations and consulting.
● Act as an ambassador of ad operations across the agency. Train new starters and continually educate teams on recent developments; building advocacy across the agency.
What you’ll bring:
● 5+ years’ experience in ad operations- tagging/tracking
● Master experience in using Google tag manger, GA4 , CM360
● Experience in FB CAPI / GG enhance conversion / Data clean room is a plus
● Knowledge of web technologies including HTML, JavaScript or PHP.
● Computer literate with superior knowledge of Excel and a strong interest in internet technologies and media
● Diligent with a strong attention to detail and able to deliver projects effectively and efficiently.
● Ability to prioritise a complex mix of work and manage time effectively
● Thorough and investigative with the ability to identify ‘sales speak’ vs real benefits of a technology
● Desire to learn and be part of a dynamic growing team
● Experience of working with DSPs, DMPs, Tag Management Systems or Site and App Analytics tools would be a distinct advantage
● Good knowledge of Information Governance rules and Data Privacy Policies.
● Master experience in using Google tag manger, GA4 , CM360
● Experience in FB CAPI / GG enhance conversion / Data clean room is a plus
● Knowledge of web technologies including HTML, JavaScript or PHP.
● Computer literate with superior knowledge of Excel and a strong interest in internet technologies and media
● Diligent with a strong attention to detail and able to deliver projects effectively and efficiently.
● Ability to prioritise a complex mix of work and manage time effectively
● Thorough and investigative with the ability to identify ‘sales speak’ vs real benefits of a technology
● Desire to learn and be part of a dynamic growing team
● Experience of working with DSPs, DMPs, Tag Management Systems or Site and App Analytics tools would be a distinct advantage
● Good knowledge of Information Governance rules and Data Privacy Policies.
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Vietnam
It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.